Men may have been the first cheerleaders, wearing preppy sweaters and slacks (until World War II changed the sport’s demographics). It was “unlike anything seen in professional sports,” said Sarah Hepola, author and host of the Texas Monthly podcast “America’s Girls,” which examined the cultural influence of the squad, who served as the inspiration for all future teams in both style and routines. This breakaway from the pleated skirts and modest tops seen throughout the 1960s ignited a fire. That’s been the case since the Dallas Cowboy cheerleaders were broadcast in the 1970s on national television in cropped long-sleeve blue tops, white vests and white Daisy Dukes - an outfit that’s now in the collection of the Smithsonian. This past weekend when the Los Angeles Rams and Cincinnati Bengals took the field on Super Bowl Sunday, it marked the return of cheerleaders to the biggest sports event in the United States, after they were barred from the field last year due to pandemic restrictions.Īnd though today the commercials and halftime show may often spark more internet chatter than those cheering from the sidelines, what cheerleaders represent - and what they wear - has long been a topic of public interest, raising questions about gender stereotyping and the fair treatment of cheer athletes.
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